"Kidz and Kitz" Secures Giant Collectible Card Brand "KAYOU" Shaking Up the Thai Pop Culture Market, A "Cultural Phenomenon" in Collecting!

"KAYOU" Shakes Up the Thai Pop Culture Market, Joins Forces with Kidz and Kitz to Shake the Collector's Scene, Unleashing World-Class "Collectible IP Cards"! Delivering the "Superfan" Experience at a Starting Price of Just 20 Baht

Bangkok, [XX November 2025] Igniting a new pop culture wave! Kidz and Kitz Co., Ltd. (Kidz and Kitz), the leader in the Thai trading card game market, announces a significant "market elevation" by joining forces with KAYOU, the fastest-growing collectible card brand in Asia, which has already created a "Cultural Phenomenon" worldwide. This partnership reinforces [our] trendsetting leadership, building on the success of Kidz and Kitz, and immediately building confidence in the KAYOU brand among Thai collectors.

Mr. Jorakrit Kijlerspairoj, Assistant Senior Executive of Kidz and Kitz Co., Ltd., stated that, "After we built a strong TCG (Trading Card Game) culture in Thailand, we are excited to expand the fun into the world of CCG (Collectible Card Game). KAYOU is not just a blind pack of cards; it is 'Collecting Stories' from the IPs we love in a premium format. This is KAYOUs commitment embodied in the Here for the superfans declaration. We enter [the market] with a deep understanding of the fans, and we are confident that KAYOU will create a new phenomenon here."

KAYOU is a true "Global Viral Phenomenon". It was ranked Globally as the No.3 trading card brand and No. 12 toy brand according to QYR research.and achieved exponential growth with revenue increasing nearly fourfold in 2024. The brand has created a buzz on social media in Asia (e.g., the My Little Pony hashtag has over 5 billion views on China TikTok). KAYOU has elevated cards from a "Toy" to a "Collectible" that signifies the "status" of a true fan. With the philosophy of "Quality · Fun," it pays attention to every detail through "sharp line printing" and "special techniques" that make cards dimensional and tactile.

KAYOU and Kidz and Kitz deeply understand Thai fans. By using an "Attract & Expand" strategy, attracting fans with locally popular IPs. For the Thai launch, it will debut with collections from popular IPs, including: Free Fire, Mobile Legends: Bang Bang (MLBB), Harry Potter, Transformer, and My Little Pony. The key highlight is "Accessible Pricing" that allows everyone to become a collector, with "friendly price points" starting at just 20 Baht, all the way to "premium quality" for avid collectors.

Kidz and Kitz's Goal for the KAYOU Brand in Thailand To ensure Thai fans have widespread access to this collecting trend, Kidz and Kitz aims to distribute KAYOU products to cover over 9,000 points of sale nationwide within the first 6 months.

About KAYOU ( 卡游 ) (Boilerplate: KAYOU) KAYOU ( 卡游 ) is China's number one collectible card brand and is ranked in the Global Unicorn Index 2025 and ranked globally as the No.3 trading card brand and No. 12 toy brand according to QYR research. . KAYOU is committed to offering unique collectible experiences with innovation and a portfolio of nearly 100 licensed IPs worldwide. Under the philosophy of "Quality · Fun," the company uses world-class printing technology to create products with meticulous attention to detail, elevating the quality of collectible cards globally.

About Kidz and Kitz Co., Ltd. (Kidz and Kitz) (Boilerplate: Kidz and Kitz Co., Ltd.) Kidz and Kitz Co., Ltd. is the leading importer and distributor of genuine licensed trading card games and collectible toys in Thailand. As a distributor and producer of authentic licensed card games from Japan, and the official distributor for numerous world-renowned brands, Kidz and Kitz is recognized as the "Number 1" leader in the Thai trading card game market, providing comprehensive marketing and building a strong player community through continuous national events and tournaments.